What is the potential of Australias cross-border e-commerce logistics market?

View:914 Pub Time:2022-07-05


Australia has always been an undervalued cross-border e-commerce blue ocean market by sellers. With a vast territory and sparse population of only over 20 million, Australia has a high per capita income and is a wealthy country second only to Switzerland. In addition, as one of the developed countries, Australia has well-developed social welfare and higher consumption desire among local residents, which can bring more business opportunities to sellers compared to other countries
So what about Australia and what problems will cross-border sellers face?




At present, the Australian market is mainly dominated by direct logistics, such as the direct logistics model of e-commerce platforms such as eBay and AliExpress.
The reason is that Australia is vast and sparsely populated, and the population distribution is not concentrated. The majority of the population is mainly concentrated in major cities such as Sydney, Melbourne, Brisbane, and Adelaide. The central and other regions have relatively sparse populations, which makes it difficult for the scale effect and network synergy effect of logistics to play a role.
Previously, many logistics companies had conducted overseas warehouse logistics layouts in the Australian market, such as Amazon's FBA logistics and Cainiao's package self pickup containers, but ultimately did not see good economies of scale.
According to the Australian Bureau of Statistics, the current population of Australia is 24.59 million, with an internet penetration rate of up to 90%, a mobile device penetration rate of up to 78%, and an online shopping ratio of up to 72%. Among them, there are many Chinese people in Australia, accounting for about 6% of the total population.
Chinese people have a natural preference for Chinese goods, often shopping online on Chinese e-commerce platforms such as Tmall and JD.com, and then using Taobao International Shipping or some third-party export overseas Taobao consolidation companies to send dedicated logistics to Australia. The demand for this business is quite considerable.
Australia Special Line